BRANDING FOR BERLINER PLAY EQUIPMENT

Berliner Seilfabrik is market leader for rope play equipment worldwide. The products offer enormous variety due to their modular system. Movement, discovery, adventure are the key benefits – and the the idea for the corporate design: the kaleidoscope of options. I care for the brand “Berliner” in corporate design, layout of the main catalogues, advertising campaigns, events, mailings, the presentation at trade fairs a.o.

CATALOGUES

The main catalogue with approx. 200 pages and in three different language versions is the biggest project I do for Berliner. Photo productions, illustrations, editorial design and navigation concept build a characteristic brand.

Photo production

The photographic style of Berliner is colorful and sunny, showing kids climbing up to the highest points. We did many photo productions in cooperation with Karl Bongartz.

Other brands of the company

URBAN DESIGN BERLIN, Roplay and Berlin Play Connection are smaller brands of Berliner. I did the design concepts for all of them.